Google Adsense Program Policies - Part 1

All publishers are required to adhere to the following policies, so please read them carefully. 

If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. 

If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. 

In accordance with our onlineTerms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. 

Exceptions to these policies are permitted only with authorization from Google.

1.     Invalid clicks and impressions

Publishers may not click their own ads or use any means to inflate impressions  and/or clicks  artificially, including manual methods.

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. 

These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. 

Please note that clicking your own ads for any reason is prohibited.

2.     Encouraging clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. 

This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

• Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
• a.     Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
• b.     Direct user attention to the ads using arrows or other graphical gimmicks.
• c.     Place misleading images alongside individual ads.
• d.     Place ads in a floating box script.
• e.     Format ads so that they become indistinguishable from other content on that page.
• f.     Format site content so that it is difficult to distinguish it from ads.
• g.     Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".

Source:     Google Adsense Program Policies